Maomao puts on a witch’s cloak in new Apothecary Diaries Halloween artwork
Gold stars, a book and a cauldron bring the apothecary into the Halloween spirit. Maomao and Chou-u lead the official campaign’s first release, accompanied by a short audio drama.
Maomao has a magical new outfit for The Apothecary Diaries’ Halloween campaign. According to ORICON’s October 29, 2026 report, the campaign features character illustrations and short audio dramas released over three consecutive days. Maomao and Chou-u appear in the first installment.
The illustration gives her familiar work with remedies a festive setting. Maomao holds a thick book while stirring purple liquid in a cauldron, with Chou-u leaning in beside her to look. Their dark cloaks have gold details, against a blue background filled with stars, moons and leaf motifs. The cauldron and Maomao’s focused expression connect the costume change to the character’s familiar manner.
The costumes belong to the official Halloween campaign. The first illustration was accompanied by a short audio drama featuring Maomao and Chou-u, giving fans of the pair a brief sound-based scene to seek out alongside the artwork.
Further releases in the campaign can be followed through the series’ official account.
